ABP Network’s Gujarati news channel ABP Asmita last week completed years of successful operation providing 24*7 local news coverage, viewership-driven content, and on-ground initiatives throughout the 5 years of successful operations. The channel has acquired a premiere position in the fiercely competitive market of Gujarat reaching a whopping 35 million viewers in the Gujarati market.
ABP during the 5 years has created a strong resonance amongst the Gujarati viewers with innovative formats, viewer-driven content, which has been instrumental to the channel’s success and growth. ABP Asmita has been the leading channel in the region introducing the conclave in Gujarati news-genre during the Gujarat Assembly Elections 2017.
The channel’s memorable conclave ‘Asmita Maha Samvaad’ is a well-established program creating a platform for the incumbent government and the opposition to shed light on the key issues of the state and address the concerns of the public.
ABP’s shows like Satya Na Prayogo, Maru Shehar Mari Vaat, Maru Gaam Mari Vaat, and Maro Ward Mari Vaat have been path breaking and a reflection of the Gujarati culture and its people.
“It is moment of pride for us, as we mark the 5-year milestone in the growth story of ABP Asmita. Over the years, against all odds, we have provided our viewers with innovative content and memorable shows. For us, our viewers remain at the core of every milestone we achieve. They have supported us and trusted us with every piece of content. And as we embark on a fresh chapter, we plan to add more depth in our programming portfolio through various thoughtful and people-driven initiatives. We hope our viewers will continue to repose their faith in us.”
Avinash Pandey, CEO, ABP Network