BIG Ganga partners with Lowe Lintas for KaamWapasi social initiative

BIG Ganga partners with Lowe Lintas for KaamWapasi social initiative


BIG Ganga in a bid to support migrant workers in these testing times has joined hands with Lowe Lintas for ‘KaamWapasi’ initiative aimed at catering and resolving the on-going unemployment issue amongst migrant workers in India. The one-of-a-kind tech platform will help them get back to work and assist employers with access to a pool of available workers.

BIG Ganga will leverage its extensive presence in the region to create awareness in the job market and reduce the unemployment gap through customized interventions urging workers to call on the toll-free number 1800 202 44 88 following the process and registering themselves accordingly by getting their choice of work along with a sense of dignity and self-respect in their labour.

“As a responsible media & entertainment platform, we at ZEE believe in serving the community to the very best of our capabilities, coming together with like-minded partners to create extraordinary solutions. The KaamWapasi initiative in partnership with Lowe Lintas is a purposive step in that direction enabling our Big Ganga audiences to take active charge of their livelihoods for a tomorrow that’s better than the pandemic-hit today. Providing a tech-enabled tangible route to employment, we see the platform perfectly complementing the government’s efforts to fuel the economy by accelerating the unlock on a greater scale. This initiative we hope, will not only set the bar for what could be done to serve society in one the most-difficult times but would also further encourage brands and people to come together and take ownership of improving the situation.”


Prathyusha Agarwal, Chief Consumer Officer, ZEE Entertainment Enterprises Ltd

In above to this, people can also register on the unique tech platform Kaamwapasi.com operating as a mobile-first site as well as an Interactive Voice Response (IVR) by choosing jobs as per their skill-set and location helping the migrant workers take up active projects as a step closer to them further enhanced with BIG Ganga playing an instrumental role in spreading the awareness as well routing the people across region towards platform benefiting both migrant workers and employers who are looking forward to access a new talent pool.

Speaking on the initiative, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd said, “The initiative in partnership with Lowe Lintas is a perfect amalgamation of what Big Ganga stands for. Staying true to our brand ethos of upholding and enhancing regional pride the brand understands that employment is a key social pillar towards ensuring the same.  The association with KaamWapasi serves as an endeavour towards the same restoring the same that caters towards the pressing issue of unemployment and bridges the widening gap between employers and workers in a tech-led effective manner. As a brand our philosophy apart from offering inspiring and aspirational content, we intend to enrich the lives of our viewers through multiple initiatives & the said initiative will help to enrich and brighten their lives.’

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