Colors Marathi is set to welcome the New Year with the launch of two new shows ‘Jai Jai Swami Samarth’ and ‘Sakkhe Shejari’ as it gets ready to ring in early celebration bell. The channel will launch ‘Jai Jai Swami Samarth’ before the end of 2020 followed by the launch of ‘Sakkhe Shejari’ in early 2020.
To bid an early farewell to 2020, the channel will launch ‘Jai Jai Swami Samarth’ presenting a period drama of the life story of Swami Samarth that will go on-air from 28th December 2020, Monday to Saturday at 9:30 PM. The show will showcase theories, philosophies, and lesser-known life stories of Swami Samarth that hold true even today.
“Maharashtra is a land full of rich history and cultural values. At Colors Marathi, we have been entertaining our viewers with content that is culturally rich and resonates with every Maharashtrian household’s values. Drawing synergies from our lockdown learnings, our aim is to deliver the best stories to our audiences. From fiction dramas to contemporary stories and big-ticket non-fiction shows to adopting international formats, our versatile portfolio has helped us position ourselves as the most preferred destination for meaningful stories with entertainment. With the launch of these two new shows, we will further strengthen our line-up, both in the fiction and non-fiction categories. While period drama, Jai Jai Swami Samarth, aims at enlightening our viewers with life changing philosophies from the golden era of Swami Samarth, Sakkhe Shejari will honour and celebrate the bond between families who live in the same neighbourhood. With these new offerings, we are hopeful to create an impact and further enrich our audiences with memorable experiences.”
Deepak Rajadhyaksha, Programming Head, Colors Marathi
The channel in addition will welcome the new year on a positive note launching its first of a kind of its television non-fiction family show, ‘Sakkhe Shejari’ with Venky’s Protein as Special Partner on 11th January 2021 that will see neighbours compete with each other in a series of other tasks and challenging situations to finally win a title of ‘Best Neighbours’. The show will celebrate the true bond between neighbour families and cover various aspects such as respect, trust, belongingness, pride, and selfnessess.