Enterr10 Television’s free-to-air (FTA) Hindi general entertainment channel Dangal TV is set to launch yet another endearing tale title ‘Ranju Ki Betiyaan’ with an aim to strengthen its original programming in the GEC space. The show produced by Rashmi Sharma Telefilms will premiere on 15th February 2021 at 9:30 PM and air from Monday to Saturday.
The show set against the backdrop of Muzaffarpur in Bihar showcases the journey of a single mother’s struggles and challenges while raising her four daughters. The story brings a twist when the father of four daughters leaves them for his other love. The show delves into the various societal issues faced by single mothers and will witness Ranju empowering herself to raise her four daughters single-handedly to help them achieve their dreams.
The show promises to break stereotypes while establishing a positive force that questions, provokes, and challenges age-old norms and values in a male dominated society.
“At Enterr10, we are focused on taking strong and relevant stories across the length and breadth of our country. We want to be present in every household in India however small a city maybe. We have consistently invested in content with an aim to reach Indian masses and hope to create a difference with meaningful and thought-provoking storytelling. Ranju Ki Betiyaan is yet another step in our journey to entertain and educate our viewers across India.”
Manish Singhal, Managing Director at Enterr10 Television Network
On launching a show with a path-breaking story and on adding to the channel’s original programming, Prashant Bhatt, Programming Head, Dangal TV said, “At Dangal TV, our focus is to keep the audience engaged by creating unique and impactful stories. We recently launched Prem Bandhan and have received an amazing response from our audience. We are now all set to launch ‘Ranju Ki Betiyaan’, a family drama showcasing the journey of a single mother. The aim was to create relatable and real characters to whom viewers can connect. Ranju Ki Betiyaan is a heart-warming beautiful story about Ranju and her four daughters.”