Discovery Communications India today announced the appointment of Azmat Jagmag as the Head of Marketing and Corporate Communications. Azmat will lead the Marketing and Corporate Communications teams across the network including the 14 linear channels and its OTT brand Discovery+ for India.
Azmat based in Mumbai will report to Discovery Communications India’s Managing Director, South Asia – Megha Tata. Azmat has earlier led the marketing function for channels across genres such Zee TV, Zee Cinema, and Zee Anmol. She spearheaded the digital transformation at Zee TV.
Azmat has more than 16 years of experience having worked on both the corporate side as well as an entrepreneur having launched and built iconic brands across linear and non-linear mediums. Azmat gained invaluable experience as an entrepreneur prior to joining Discovery providing marketing, brand, and content expertise to OTT platforms.
Azmat has also provided counsel for a GEC launch and a music label along with functioning as a digital catalyst for content companies and creators. She holds the Guinnesss Record for setting up the largest dance mob and has co-written an IIM A case study on the iconic brand Dance India Dance.
“These are exciting times as we strategically step up our investments to take advantage of very dynamic growth in both Digital and Linear. Azmat brings that rare combination of creative flair, a strong instinct for the Indian millennial and a cutting-edge brand expertise in heading marketing for multiple iconic brands. We are very excited to welcome Azmat into the Discovery family.”
Megha Tata, Managing Director, Discovery – South Asia
Azmat Jagmag said, “Discovery is a brand with incredible people and exceptional storytelling in real-life entertainment space and to get an opportunity of being a part of this passionate brand for India is very exciting. With so many interesting initiatives and launches coming up, I look forward to working closely with the team here to take the brand to even greater heights. I am truly excited for this journey with Discovery.”