Times Network’s English Movies channel Movies NOW is celebrating the completion of 10 spectacular years entertaining its viewers with best-in class Hollywood content announcing #10YearsofMoviesNOW, a special campaign brining a lineup of exciting and engaging activities.
As part of the week-long celebration, movie aficionados can exclusively handpick their favorite movies from a selection of top Hollywood blockbusters that will air on the big day. The channel hosted a movie poll on its Instagram stories along with a curated game filter on Instagram allowing fans to win exciting prizes by collecting the Movies NOW 10-year special logo to score points and share it on their stories tagging the channel.
Movies NOW have also rolled out a ‘Watch and Win’ contest on TV wherein participants have to screenshot and tweet the special jackpot that will appear on their screens during the movies, spins to 10 10 10. The channel has also rolled out an integrated promotional plan that includes special promos across the network channels and social media assets, digital promotions, and print ads across Times Group leading dailies.
“It’s been a fantastic journey so far and we are absolutely thrilled to achieve this milestone. We set out with a promise of creating an unprecedented movie viewing extravaganza for our viewers and today, we are proud that we have consistently delivered on that. Through the last ten years, each of our initiatives and properties have met with a phenomenal viewer response, which is a testament to our robust and diverse content strategy. As we march ahead, we aim to continue raising the bar and setting new benchmarks in the category.”Vivek Srivastava, President – Strategy and Business Head – News and English Entertainment Cluster, Times Network