Viacom18’s leading youth entertainment brand MTV yesterday announced the launch of a first-of-its-kind hunt to find the ultimate meme maker riding the fervour of memes which has become the go-to language of the Gen-Z. MTV Memestars is a nationwide call-out to the most creative minds to showcase their ‘meme magic’ on social media.
MTV will announce one interesting theme every week. The meme enthusiast simply need to upload their authentic memes related to the week’s theme as their entry via Instagram, Facebook, or Twitter post or a story tagging @MTVIndia along with the hashtag #MTVMemeStars.
The participants can send their entries on thematic meme-based tasks for 10 weeks with one lucky winner chosen as the ‘Memer of the Week’ every week getting them a direct entry into the finale of MTV Memestar. The finale will see 10 shortlisted winners competing in the ultimate meme battle and have some of the popular names from the MTV FAM and the meme community facilitating the winner with whopping prize money of Rs 1 lakh and the coveted title of MTV Memestar.
“Memes have increasingly become an integral part of GenZ’s conversations and there’s absolutely no dearth of meme creators who have been giving us all a chuckle amidst the prevalent doomscrolling. According to MTV Youth Study 2019, 34% of Gen Z considers memes to be amongst the top 3 type of content pieces that they share from their personal handles. With #MTVMemestars we aim to give the best memers in India a voice, as they give today’s youth ways and means to express themselves.”
Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18
MTV India’s social handles every Wednesday at 7 PM will have Meme Masterclasses where pro-tips get dished out by some of the OG members and a meme-gyaan series called Meme Ki Baat. MTV’s own Mallika-e-Meme, Yukti Arora will bring you the latest meme trends and meme gup-shup in a quirky avatar coupled with Tehzeeb and swag in equal measure. MTV Memestars promises to be your one-stop destination for all things Meme.
RVCJ Media, The Indian Idiot, SociallyHoe, The Desi Feed India, and The Indian Meme will join MTV India in this meme ride. The meme stalwarts will judge the contests in their allotted weeks and pour in their support for the meme community.