News24 Broadcast Limited has recently expanded its portfolio with the launch of a brand new News channel named ‘News24 Madhya Pradesh Chhattisgarh‘. The channel is being telecasted across all the districts in the states of Madhya Pradesh and Chattisgarh starting April 13, 2021.
The channel will focus on local issues and highlight the developmental and social issues of local common people and their contribution to the state and the nation. The company is strengthening it’s channel portfolio in the News genre with the new launch adding value to its business associates and give them a new opportunity to engage deeply with their consumers.
Commenting on the launch, Anurradha Prasad, Chairperson of BAG, said, “Common man’s local issues have always been centre point of our news reporting and this is what we always strive to do at NEWS24. Whether it’s through our popular TV debates or comprehensive Election- coverage.”
“BAG recently forayed into many digital regional channels which has shown the trends of viewers, substantially inclined to the liking of unbiased news i.e. “NISHPAKSH KHABRE”. It led us to research that Madhya Pradesh (MP) & Chhattisgarh (CG) is one of the key news markets which has a population of roughly 110 million and their news appetite has been growing unceasingly. The people are keen to watch more and more local news content apart from national developments. With this launch, News24 wants to serve the population of these states with equal fervour, and to this extent it is launching its first State specific News Channel,” added BAG24 in a media release.